Data-driven digitization is gaining immense traction in recent times, and many MNCs now prefer this over other marketing methods. Effects of digital marketing are very much noticeable in almost every industry because of the effects of data analytics. This is very prevalent today because of the fact that it can predict the market. Data analytics’ main goal is to help you identify the customer's needs based on their activities on your website. Many companies use ad placements to identify the consumer's behavior on social media, and most consumers usually opt for streaming media like Prime Video to make it easier for people to predict the trends. Bigger websites like YouTube make use of cookies, clicks, and hot spots to direct their consumers to the content they might prefer. In such cases, consumers are most probably prone to deviate from the initially preferred channels when they see similar videos on the right bar. Streaming length also plays an important role in identifying the trends. Clicking on an external link might not always lead to products that customers might buy. Many customers just view their products and move on quickly. This cannot be used to determine the product's popularity. A business that can easily identify the preferences of the consumers will always stay ahead of the curve. Source: The Silicon Review
